Master of Business Administration

Rohini College of Engineering & Technology

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COURSE MATERIALS & VIDEOS

Developed by RCET Faculties

RCET - R - Regulation 2024

Semester I

MG105,ACCOUNTING FOR DECISION MAKING

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

INTRODUCTION TO FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
BRANCHES OF ACCOUNTING
BRANCHES OF ACCOUNTING
ACCOUNTING CONCEPTS AND CONVENTIONS
ACCOUNTING CONCEPTS AND CONVENTIONS

UNIT II

FINANCIAL STATEMENT ANALYSIS
FINANCIAL STATEMENT ANALYSIS MEANING
FINANCIAL STATEMENT ANALYSIS MEANING
CLASSIFICATION OF RATIOS
CLASSIFICATION OF RATIOS
FUNDFLOW AND CASHFLOW ANALYSIS
FUNDFLOW AND CASHFLOW ANALYSIS

UNIT III

COST ACCOUNTING
COST ACCOUNTING AND CLASSIFICATION OF COSTS
COST ACCOUNTING AND CLASSIFICATION OF COSTS
COST SHEET
COST SHEET
JOB COSTING AND PROCESS COSTING
JOB COSTING AND PROCESS COSTING

UNIT IV

MARGINAL COSTING
MARGINAL COSTING
MARGINAL COSTING
APPLICATION OF MARGINAL COSTING TECHNIQUES
APPLICATION OF MARGINAL COSTING TECHNIQUES

UNIT V

BUDGET AND BUDGETARY CONTROL
BUDGET AND VARIANCE ANALYSIS
BUDGET AND VARIANCE ANALYSIS
CLASSIFICATION OF BUDGET
CLASSIFICATION OF BUDGET

24MG106 MARKETING MANAGEMENT

Semester II

24MG201 Innovation and Entrepreneurship Development

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

INNOVATION
Introduction
Introduction
Innovation- radical vs evolutionary
Innovation- radical vs evolutionary
Introduction to TRIZ methodology of Inventive Problem Solving
Introduction to TRIZ methodology of Inventive Problem Solving
The essential factors
The essential factors
Innovator’s solution
Innovator’s solution
Creating and sustaining successful growth
Creating and sustaining successful growth
Disruptive Innovation model
Disruptive Innovation model
Segmentive Models
Segmentive Models
New market disruption
New market disruption
Managing the Strategy Development Process
Managing the Strategy Development Process
Entrepreneurial Tools for Creativity and Innovation
Entrepreneurial Tools for Creativity and Innovation

UNIT II

ENTREPRENEURAL COMPETENCE & ENVIRONMENT
Entrepreneurship concept
Entrepreneurship concept
Entrepreneurship as a Career
Entrepreneurship as a Career
Entrepreneurial Personality
Entrepreneurial Personality
Characteristics of Successful Entrepreneurs
Characteristics of Successful Entrepreneurs
Knowledge and Skills of an Entrepreneur
Knowledge and Skills of an Entrepreneur
Business Environment
Business Environment
Role of Family and Society
Role of Family and Society
Entrepreneurship Development Training
Entrepreneurship Development Training
Government & Other Support Organizational Services.
Government & Other Support Organizational Services.

24MG202 BUSINESS MODELS FOR DIGITAL ECONOMY Navigating Business Research Methods

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

Introduction
business research Methods
business research Methods
Research Types
Research Types
Research Types / Process
Research Types / Process
Research( Design / hypothesis)
Research( Design / hypothesis)

UNIT II

Research Design / Measurement
Research Design / Types of Design
Research Design / Types of Design
VALIDITY IN EXPERIMENTATION
VALIDITY IN EXPERIMENTATION
SCALING TECHNIQUES
SCALING TECHNIQUES

UNIT III

DATA COLLECTION
SAMPLING DESIGN DATA COLLECTION
SAMPLING DESIGN DATA COLLECTION
Construction of questionnaire and instrument
Construction of questionnaire and instrument
Pilot study – Sampling methods.
Pilot study – Sampling methods.

UNIT IV

DATA PREPARATION AND ANALYSIS
Applications of Bivariate and Multivariate
Applications of Bivariate and Multivariate
Applications of Statistical Software for Data Analysis
Applications of Statistical Software for Data Analysis

UNIT V

REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH
Research Report
Research Report

24MG206

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

MODELING WITH SPREADSHEETS
Getting Started With Excel
Getting Started With Excel

UNIT I

MODELING WITH SPREADSHEETS
Getting Started With SPSS
Getting Started With SPSS

UNIT I

MODELING WITH SPREADSHEETS
Getting Started With Word
Getting Started With Word

UNIT II

LINEAR PROGRAMMING
Formation of LPP and Graphical method
Formation of LPP and Graphical method

UNIT II

LINEAR PROGRAMMING
Simplex Method
Simplex Method

UNIT III

TRANSPORTATIO AND ASSIGNMENT PROBLEM
Transportation Problem
Transportation Problem

UNIT III

TRANSPORTATIO AND ASSIGNMENT PROBLEM
Assignment Problem
Assignment Problem

UNIT IV

GAME THEORY
Dominance Rule
Dominance Rule

24MG208 Total Quality Management

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

Introduction to TQM
TQM Frame Work
TQM Frame Work

UNIT II

Total Quality Philosophies and Principles
Contributions of Deming, Juran, Crossby
Contributions of Deming, Juran, Crossby

UNIT III

Statistical Process Control
SPC, Control charts for variables and attributess
SPC, Control charts for variables and attributess

UNIT IV

Quality Tools and Techniques
QFD, House of Quality, FMEA stages
QFD, House of Quality, FMEA stages

UNIT V

Quality Management Systems
Introduction to ISO9000:2018, Elements and benefits of QMS, EMS
Introduction to ISO9000:2018, Elements and benefits of QMS, EMS

24MG204, FINANCIAL MANAGEMENT

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

Foundations of Finance
Introduction about financial management
Introduction about financial management
Time value of Money
Time value of Money
Risk and Return
Risk and Return

UNIT II

INVESTMENT DECISIONS
CAPITAL BUDGETING
CAPITAL BUDGETING
Capital Budgeting evaluation techniques
Capital Budgeting evaluation techniques
Cost of capital
Cost of capital

Semester III

BA4001,SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

INVESTMENT SETTING
FINANCIAL AND ECONOMIC MEANING OF INVESTMENT
FINANCIAL AND ECONOMIC MEANING OF INVESTMENT
INVESTMENT PROCESS
INVESTMENT PROCESS
INVESTMENT ALTERNATIVES
INVESTMENT ALTERNATIVES

UNIT II

FUNDAMENTAL ANALYSIS
ECONOMIC ANALYSIS
ECONOMIC ANALYSIS
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
COMPANY ANALYSIS
COMPANY ANALYSIS

UNIT III

TECHNICAL ANALYSIS
TECHNICAL ANALYSIS
TECHNICAL ANALYSIS
CHARTS AND PATTERNS
CHARTS AND PATTERNS
MARKET INDICATORS
MARKET INDICATORS

UNIT IV

PORTFOLIO CONSTRUCTION AND SELECTION
PORTFOLIO CONSTRUCTION
PORTFOLIO CONSTRUCTION
SELECTION OF PORTFOLIO
SELECTION OF PORTFOLIO
MODERN APPROACH
MODERN APPROACH

UNIT V

CAPITAL ASSET PRICING MODEL
CAPM
CAPM
MUTUAL FUNDS AND ITS TYPES
MUTUAL FUNDS AND ITS TYPES

Semester IV

Regulation 2021

Semester I

BA4101 /Statistics for Management

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

Introduction to Probability
Probability
Probability
Binomial and Poisson Distribution
Binomial and Poisson Distribution
Normal and Uniform Distribution
Normal and Uniform Distribution

UNIT II

Sampling Distribution and Estimation
Sampling Distribution
Sampling Distribution
Sampling distribution of the Difference between two means
Sampling distribution of the Difference between two means
Central Limit Theorem
Central Limit Theorem

UNIT III

Testing of Hypothesis- Parametric Tests
Testing of Hypothesis - Small Sample Test
Testing of Hypothesis - Small Sample Test
Large Sample Test
Large Sample Test
Analysis of Variance
Analysis of Variance

UNIT IV

Non-Parametric Tests
Non- Parametric Chi-Square Test
Non- Parametric Chi-Square Test
Rank Sum Test
Rank Sum Test
One Sample Run Test
One Sample Run Test

UNIT V

Correlation and Regression
Correlation
Correlation
Spearman Rank Correlation
Spearman Rank Correlation
Regression Lines
Regression Lines

BA 4102- MANAGEMENT CONCEPTS AND ORGANISATIONAL BEHAVIOUR

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

NATURE AND THEORIES OF MANAGEMENT
Nature and Functions of OB
Nature and Functions of OB
The evolution of management thoughts
The evolution of management thoughts
Approaches
Approaches

UNIT II

PLANNING AND ORGANIZING
Planning
Planning
Management by objectives
Management by objectives
Decision Making
Decision Making
Controlling
Controlling
Organisation Structure and Design
Organisation Structure and Design

UNIT III

INDIVIDUAL BEHAVIOUR
Values, Attitudes and Beliefs
Values, Attitudes and Beliefs
Motivation theories and Job Performance
Motivation theories and Job Performance
Communication Types-Process
Communication Types-Process

UNIT IV

GROUP BEHAVIOUR
Groups and Teams
Groups and Teams
Conflict Management
Conflict Management
Organisation Climate,Culture and structure
Organisation Climate,Culture and structure

UNIT V

EMERGING ASPECTS OF ORGANIZATIONAL BEHAVIOUR
Management Practices
Management Practices
Organizational behavior across cultures
Organizational behavior across cultures
Cross cultural communication
Cross cultural communication

BA4103 MANAGERIAL ECONOMICS

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

Theme Of Economic (Introduction)
Theme Of Economic (Introduction)
Theme Of Economic (Introduction)

UNIT I

Managerial Design Analysis
Managerial Design Analysis
Managerial Design Analysis

UNIT I

Positive or normative Science
Positive or normative Science
Positive or normative Science

UNIT II

consumer and producer Behavior
Demand Analysis
Demand Analysis
Market Demand Analysis
Market Demand Analysis
Market Demand Schedule
Market Demand Schedule

UNIT III

Product and Factors Market
pricing policy
pricing policy
Pricing Method
Pricing Method
Profit policy
Profit policy

UNIT IV

Performance of Economy - Macro Economy
KNOWLEDGE BASED ECONOMY
KNOWLEDGE BASED ECONOMY
GROWTH OF KNOWLEDGE ECONOMY
GROWTH OF KNOWLEDGE ECONOMY
NATIONAL INCOME
NATIONAL INCOME

UNIT V

Aggregate supply and Role of Money
Aggregate supply and Role of Money
Aggregate supply and Role of Money

BA 4104, ACCOUNTING FOR DECISION MAKING

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

Introduction to financial accounting
Financial Accounting
Financial Accounting
Cost accounting and management Accounting
Cost accounting and management Accounting
Accounting concepts and conventions
Accounting concepts and conventions

UNIT II

Financial Statement Analysis
Financial statement Analysis
Financial statement Analysis
Ratio classification
Ratio classification
Fundflow and Cash flow analysis
Fundflow and Cash flow analysis

UNIT III

Cost Accounting
3.1 Cost Accounting & Cost classification
3.1 Cost Accounting & Cost classification
3.2 Cost sheet
3.2 Cost sheet
3.3 Job costing & Process costing
3.3 Job costing & Process costing

UNIT IV

Marginal Costing
4.1 Marginal costing
4.1 Marginal costing
4.2 Application of Marginal costing in decision making
4.2 Application of Marginal costing in decision making

UNIT V

Budget and Budgetary control
5.1 Budget and Variance analysis
5.1 Budget and Variance analysis
5.2 Classification of Budget
5.2 Classification of Budget

BA4105 LEGAL ASPECTS OF BUSINESS

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

COMMERCIAL LAW
1.1 INTRODUCTION TO CONTRACT & ESSENTIAL ELEMENTS
1.1 INTRODUCTION TO CONTRACT & ESSENTIAL ELEMENTS
1.2 CONTRACT OF AGENCY
1.2 CONTRACT OF AGENCY
1.3 SALE OF GOODS ACT 1930
1.3 SALE OF GOODS ACT 1930

UNIT II

COMPANY LAW & COMPETITION ACT
2.1 COMPANIES ACT 1956
2.1 COMPANIES ACT 1956
2.2 COMPETITION ACT 2002
2.2 COMPETITION ACT 2002

UNIT III

INDUSTRIAL LAW
3.1 FACTORIES ACT
3.1 FACTORIES ACT
3.2 INDUSTRIAL DISPUTES ACT
3.2 INDUSTRIAL DISPUTES ACT

UNIT IV

CORPORATE TAX & GST
4.1 TAX PLANNING
4.1 TAX PLANNING
4.2 GST & DOCUMENTATION
4.2 GST & DOCUMENTATION

UNIT V

CONSUMER PROTECTION ACT & INTRODUCTION OF CYBER LAWS
5.1 CONSUMER PROTECTION ACT
5.1 CONSUMER PROTECTION ACT
5.2 CYBER LAWS
5.2 CYBER LAWS

BA 4106 INFORMATION MANAGEMENT

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

INTRODUCTION
1.1 Data, Information
1.1 Data, Information
1.2 Information System, Evolution
1.2 Information System, Evolution
1.3 Types of IS based on Functions and Hierarchy
1.3 Types of IS based on Functions and Hierarchy
1.4 Enterprise System
1.4 Enterprise System

UNIT II

SYSTEM ANALYSIS AND DESIGN
2.1 System Development Methodologies
2.1 System Development Methodologies
2.2 System Analysis and Design
2.2 System Analysis and Design
2.3 Decision table, Data Flow Diagram
2.3 Decision table, Data Flow Diagram
2.4 Entity Relationship
2.4 Entity Relationship
2.5 Object Oriented Analysis - UML Diagram
2.5 Object Oriented Analysis - UML Diagram

UNIT III

DATABASE MANAGEMENT SYSTEMS
3.1 Database Management System
3.1 Database Management System
3.2 RDBMS
3.2 RDBMS
3.3 OODBMS
3.3 OODBMS
3.4 ORDBMS
3.4 ORDBMS
3.5 Data warehouse
3.5 Data warehouse
3.6 Data Mart and Data Mining
3.6 Data Mart and Data Mining

UNIT IV

INTEGRATED SYSTEMS, SECURITY AND CONTROL
4.1 Knowledge Based Decision Support System (DSS)
4.1 Knowledge Based Decision Support System (DSS)
4.2 Integrating Social Media and Mobile Technologies
4.2 Integrating Social Media and Mobile Technologies
4.3 Security, IS Vulnerability, Disaster Management
4.3 Security, IS Vulnerability, Disaster Management
4.4 Computer Crimes, Securing the Web
4.4 Computer Crimes, Securing the Web

UNIT V

NEW IT INITIATIVES
5.1 Introduction to Deep Learning
5.1 Introduction to Deep Learning
5.2 Bigdata
5.2 Bigdata
5.3 Pervassive Computing
5.3 Pervassive Computing
5.4 Cloud-Computing
5.4 Cloud-Computing
5.5 Advancements in AI, IoT
5.5 Advancements in AI, IoT
5.6 Block Chain, Crypto currency, Quantum Computing
5.6 Block Chain, Crypto currency, Quantum Computing

BA4032-ENTREPRENEURSHIP DEVELOPMENT

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

Entrepreneurial Competence
Entrepreneurial Concept- Characteristics, knowledge and skills
Entrepreneurial Concept- Characteristics, knowledge and skills
Entrepreneurship as a Career
Entrepreneurship as a Career

UNIT II

Business Environment
Business Environment
Business Environment
Entrepreneurship Development Programme
Entrepreneurship Development Programme
Role of family
Role of family

UNIT III

Business Plan preparation
Sources of Product for Business
Sources of Product for Business
Feasibility Study
Feasibility Study
capital Budgeting
capital Budgeting

UNIT IV

Launching of small business
Support Organizational Services
Support Organizational Services
Finance Mobilisation
Finance Mobilisation

UNIT V

Management of Small Business
VC,Incubation,Start up
VC,Incubation,Start up
Industrial Sickness
Industrial Sickness

BA4013 Product & Brand Management

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

Introduction
Brands and Branding
Brands and Branding
Brands and Branding
Brands and Branding

Semester II

BA4201 QUANTITATIVE TECHNIQUES FOR DECISION MAKING

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

INTRODUCTION TO LINEAR PROGRAMMING
Introduction to LPP & Graphical Method
Introduction to LPP & Graphical Method
LP-Simplex Method
LP-Simplex Method

UNIT II

LINEAR PROGRAMMING EXTENSIONS
TRANSPORTATION PROBLEMS
TRANSPORTATION PROBLEMS
ASSIGNMENT PROBLEM
ASSIGNMENT PROBLEM

UNIT III

DECISION AND GAME THEORY
GAME THEORY
GAME THEORY
PRINCIPLES OF DOMINANCE
PRINCIPLES OF DOMINANCE

UNIT IV

INVENTORY & REPLACEMENT MODELS
Inventory system
Inventory system
Inventory models
Inventory models

UNIT V

QUEUING THEORY AND SIMULATION
Queuing Theory
Queuing Theory
Queuing Models
Queuing Models

BA4202 FINANCIAL MANAGEMENT

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

FOUNDATIONS OF FINANCE
Concepts of Financial Management
Concepts of Financial Management
Time value of money
Time value of money
Concept of risk and return
Concept of risk and return

UNIT II

INVESTMENT DECISIONS
Capital Budgeting
Capital Budgeting
Identifying relevant cash flows - Evaluation Techniques
Identifying relevant cash flows - Evaluation Techniques
Concept and measurement of cost of capital
Concept and measurement of cost of capital

UNIT III

FINANCING AND DIVIDEND DECISION
Leverages - Operating and Financial leverage
Leverages - Operating and Financial leverage
Capital structure & Theories
Capital structure & Theories
Dividend decision
Dividend decision

UNIT IV

WORKING CAPITAL MANAGEMENT
Principles of working capital
Principles of working capital
Receivables Management
Receivables Management
Inventory management
Inventory management

UNIT V

LONG TERM SOURCES OF FINANCE
Indian Capital Market
Indian Capital Market
Hire Purchase
Hire Purchase
Leasing
Leasing
Venture Capital Financing
Venture Capital Financing

BA4203 HUMAN RESOURCE MANAGEMENT

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

PERSPECTIVES IN HUMAN RESOURCE MANAGEMENT
1.1 PERSPECTIVES IN HRM
1.1 PERSPECTIVES IN HRM
1.2 EVOLUTION OF HUMAN RESOURCE MANAGEMENT
1.2 EVOLUTION OF HUMAN RESOURCE MANAGEMENT
1.3 ROLES OF HUMAN RESOURCE MANAGER
1.3 ROLES OF HUMAN RESOURCE MANAGER

UNIT II

HUMAN RESOURCE PLANNING & RECRUITMENT
2.1 BEST FIT EMPLOYEE CONCEPT
2.1 BEST FIT EMPLOYEE CONCEPT
2.2 HUMAN RESOURCE PLANNING & FORECASTING
2.2 HUMAN RESOURCE PLANNING & FORECASTING
2.3 RECRUITMENT & SELECTION
2.3 RECRUITMENT & SELECTION

UNIT III

TRAINING AND DEVELOPMENT
3.1 INTRODUCTION TO TRAINING & DEVELOPMENT
3.1 INTRODUCTION TO TRAINING & DEVELOPMENT
3.2 METHODS AND PROCESS IN TRAINING
3.2 METHODS AND PROCESS IN TRAINING
3.3 EXECUTIVE DEVELOPMENT PROGRAMME
3.3 EXECUTIVE DEVELOPMENT PROGRAMME
3.4 SELF DEVELOPMENT
3.4 SELF DEVELOPMENT
3.5 KNOWLEDGE MANAGEMENT
3.5 KNOWLEDGE MANAGEMENT

UNIT IV

SUSTAINING EMPLOYEE INTEREST
4.1 COMPENSATION PLAN
4.1 COMPENSATION PLAN
4.2 FRINGE BENEFITS
4.2 FRINGE BENEFITS
4.3 MOTIVATION & ITS THEORIES
4.3 MOTIVATION & ITS THEORIES
4.4 CAREER MANAGEMENT
4.4 CAREER MANAGEMENT

UNIT V

PERFORMANCE EVALUATION AND CONTROL
5.1 PERFORMANCE EVALUATION & CONTROL
5.1 PERFORMANCE EVALUATION & CONTROL
5.2 EMPLOYEE GRIEVANCE REDRESSAL METHODS
5.2 EMPLOYEE GRIEVANCE REDRESSAL METHODS

BA4204 OPERATIONS MANAGEMENT

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

INTRODUCTION TO OPERATIONS MANAGEMENT
Operations Management – Nature
Operations Management – Nature
Transformation Processes
Transformation Processes
Operations Strategy
Operations Strategy
Productivity; World-class manufacturing
Productivity; World-class manufacturing

UNIT II

OPERATIONS AND THE VALUE CHAIN
Capacity Planning
Capacity Planning
Facility Location
Facility Location
Sourcing and Procurement
Sourcing and Procurement
Make or Buy Decision
Make or Buy Decision

UNIT III

DESIGNING OPERATIONS
Product Design - Criteria
Product Design - Criteria
Stage-Gate Approach
Stage-Gate Approach

UNIT IV

PLANNING AND CONTROL OF OPERATIONS
Demand Forecasting
Demand Forecasting
Inventory Management
Inventory Management
Planning and Controlling
Planning and Controlling

UNIT V

QUALITY MANAGEMENT
Quality Evolution
Quality Evolution
Lean/SixSigma/JIT
Lean/SixSigma/JIT

BA4205 BUSINESS RESEARCH METHODS

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

RESEARCH INTRODUCTION
Business Research Methods
Business Research Methods

UNIT I

Research Introfduction
Research Types
Research Types

UNIT I

RESEARCH INTRODUCTION
Research Process
Research Process

UNIT I

RESEARCH INTRODUCTION
Research( Design / hypothesis)
Research( Design / hypothesis)

UNIT II

Research Design / Measurement
Research Design / Types of Design
Research Design / Types of Design

UNIT II

Research Design / Measurement
VALIDITY IN EXPERIMENTATION
VALIDITY IN EXPERIMENTATION

UNIT II

Research Design / Measurement
SCALING TECHNIQUES
SCALING TECHNIQUES

UNIT III

DATA COLLECTION
SAMPLING DESIGN DATA COLLECTION
SAMPLING DESIGN DATA COLLECTION

UNIT III

DATA COLLECTION
Construction of questionnaire and instrument
Construction of questionnaire and instrument

UNIT III

DATA COLLECTION
Pilot study – Sampling methods.
Pilot study – Sampling methods.

UNIT IV

DATA PREPARATION AND ANALYSIS
Applications of Bivariate and Multivariate statistical techniques
Applications of Bivariate and Multivariate statistical techniques

BA4205 BUSINESS RESEARCH METHODS

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

RESEARCH INTRODUCTION
Research Types / Process
Research Types / Process

UNIT IV

DATA PREPARATION AND ANALYSIS
Applications of Statistical Software for Data Analysis
Applications of Statistical Software for Data Analysis

BA4205 / BUSINESS RESEARCH METHODS BA4206 Business Analytics

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

INTRODUCTION TO BUSINESS ANALYTICS
Business Analytics - Introduction
Business Analytics - Introduction
Terminologies of BA
Terminologies of BA
Process of BA
Process of BA
Importance of BA
Importance of BA
Relationship with Organizational Decision Making,
Relationship with Organizational Decision Making,
BA for Competitive Advantage.
BA for Competitive Advantage.

UNIT II

MANAGING RESOURCES FOR BUSINESS ANALYTICS
Managing BA Personnel
Managing BA Personnel
Data and Technology
Data and Technology
Organizational Structures aligning BA.
Organizational Structures aligning BA.
Managing Information policy
Managing Information policy
Data quality and change in BA
Data quality and change in BA

UNIT III

DESCRIPTIVE ANALYTICS
Introduction to Descriptive analytics
Introduction to Descriptive analytics
Visualizing and Exploring Data
Visualizing and Exploring Data
Descriptive Statistics
Descriptive Statistics
Sampling
Sampling
Estimation
Estimation
Probability Distribution for Descriptive Analytics
Probability Distribution for Descriptive Analytics
Analysis of Descriptive analytics
Analysis of Descriptive analytics

UNIT IV

PREDICTIVE ANALYTICS
Introduction to Predictive analytics
Introduction to Predictive analytics
Logic and Data Driven Models
Logic and Data Driven Models
Predictive Analysis Modeling and procedure
Predictive Analysis Modeling and procedure
Data Mining for Predictive analytics.
Data Mining for Predictive analytics.
Analysis of Predictive analytics
Analysis of Predictive analytics

UNIT V

PRESCRITIVE ANALYTICS
Introduction to Prescriptive analytics
Introduction to Prescriptive analytics
Prescriptive Modeling
Prescriptive Modeling
Non Linear Optimization
Non Linear Optimization
Demonstrating Business Performance Improvement.
Demonstrating Business Performance Improvement.

BA 4207 MARKETING MANAGEMENT

UNITS

COURSE MATERIALS & VIDEOS

UNIT I

INTRODUCTION TO MARKETING
Core concepts in Marketing
Core concepts in Marketing
Marketing interface with other functional areas
Marketing interface with other functional areas
Marketing in global environment
Marketing in global environment

UNIT II

MARKETING STRATEGY
Marketing strategy formulations
Marketing strategy formulations
Services marketing &Competition Analysis
Services marketing &Competition Analysis

UNIT III

MARKETING MIX DECISIONS
Product planning and development &Product life cycle
Product planning and development &Product life cycle
Managing Integrated Marketing Channels
Managing Integrated Marketing Channels
Advertising and Sales Promotions
Advertising and Sales Promotions

UNIT IV

BUYER BEHAVIOUR
Understanding Industrial and Consumer Buyer Behavior
Understanding Industrial and Consumer Buyer Behavior
Customer relationships management
Customer relationships management
Customer acquisition, Retaining, Defection
Customer acquisition, Retaining, Defection

UNIT V

MARKETING RESEARCH & TRENDS IN MARKETING
Marketing Research Process
Marketing Research Process
Ethics in marketing
Ethics in marketing

Semester III

BA4051 SUPPLY CHAIN CONCEPT AND PLANNING BA4301-Enterprice Resource Planning BA4051& SUPPLY CHAIN CONCEPT AND PLANNING BA4301 STRATAGIC MANAGEMENT BA4301 Strategic Management BA4302 INTERNATIONAL BUSINESS BA 4001,SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT BA4002 FINANCIAL MARKET BA4020 IHRM BA4020 INTERNATIONAL HRM BA4020 INTERNATIONAL HUMAN RESOURCE MANAGEMENT BA4055 WAREHOUSE MANAGEMENT BA 4009 CONSUMER BEHAVIOUR BA4029 SOCIAL MEDIA AND WEB ANALYTICS DIGITAL MARKETING BA4014 BA 4054-SUPPLY CHAIN INFORMATION SYSTEM BA4013 Product & Brand Management BA4018&Negotiation and Conflict Management BA4015 Strategic Human Resource Management

Semester IV

For Admission +91 8531088888

Call +91 9894298888 | admissions@rcet.org.in

Regional office:

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Recognized Under Section 2(f) of University Grants Commission, UGC Act 1956

Master of Business Administration

COURSE MATERIALS & VIDEOS

Developed by RCET Faculties

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For Admission +91 8531088888

Call +91 9894298888 | admissions@rcet.org.in

Regional office:

Kerala: +91 8344883888 | 9526154775

Manipur: +91 9485244288 | 8344883888

Recognized Under Section 2(f) of University Grants Commission, UGC Act 1956

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Master of Business Administration

COURSE MATERIALS & VIDEOS

Developed by RCET Faculties

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